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Logo Use & ColorsWhether it’s paper or plastic, digital on-screen, or fabric, reproducing the right tones of our flagship colors is crucial
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Three Color
Three color logo breakdown. |
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Different file types to suit your given three color application. |
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EPS |
JPG 300 DPI |
JPG 72DPI |
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PMS 1805 C Red |
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Logo |
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PMS Black C |
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PMS Cool Gray 8 C |
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One Color
When the 3-color version of our logo is not a viable option for output, it’s
acceptable to render the logo into a single color version. |
Download
Different file types to suit your given one color application. |
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EPS |
JPG 300 DPI |
JPG 72DPI |
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PMS 1805 C Red |
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RGB 191.46.26 |
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Red |
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CMYK 0.91.100.0 |
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HEX BF311A |
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PMS Black C |
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Black |
RGB 38.28.2 |
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CMYK 0.13.49.98 |
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HEX 261C02 |
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PMS Cool Gray 8 |
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RGB 161.161.164 |
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Gray |
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CMYK 0.91.100.0 |
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HEX A1A1A4 |
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Knockout and Fill Examples
Use white and black logo versions on our primary colors whenever possible. |
Other Approved Examples
Always choose the option that provides the best contrast.possible. |
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Best |
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Safe |
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Avoid |
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Offset & Digital Printing
Not all paper is created equal. There are various types of finishes and ink takes
on different characteristics on each surface type. The use of Pantone® colors
aid in the proper output of these specific colors. |
Download
Different file types to suit your given offset & digital application. |
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PDF |
EPS |
JPG 300 DPI |
JPG 72DPI |
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PMS 1805 C Red |
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Coated |
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PMS Black C |
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PMS Cool Gray 8 C |
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PMS 187 M Red |
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Matte |
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PMS Black M |
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PMS Cool Gray 8 M |
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PMS 1797 U Red |
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Uncoat |
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PMS Black U |
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PMS Cool Gray 8 U |
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Screen Print / Fabrics
When printing directly on fabrics such as cotton or nylon, please use the
uncoated color set. |
Download
Different file types to suit your given screen printed application. |
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PDF |
EPS |
JPG 300 DPI |
JPG 72DPI |
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PMS 1805 U Red |
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Uncoat |
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PMS Black U |
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PMS Cool Gray 8 U |
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Screen Print / Glossy Surfaces
When printing directly onto glossy surfaces such as plastic or ceramic, please
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Download
Different file types to suit your given screen printed application. |
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PDF |
EPS |
JPG 300 DPI |
JPG 72DPI |
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PMS 1805 C Red |
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Coated |
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PMS Black C |
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PMS Cool Gray 8 C |
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Embroidery
Even when using thread instead of ink, it’s still important to keep the our
brand’s colors as close as possible to their PMS counterpart. Madeira brand
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Download
Different file types to suit your given embrodiered application. |
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PDF |
EPS |
JPG 300 DPI |
JPG 72DPI |
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Madeira Red 1154 |
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Thread |
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Madeira Black |
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Madeira Gray 1288 |
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On-Screen
Computer monitors emit color as red, green, and blue light. Although all colors
of the visible spectrum can still be produced, only a limited range of the spectrum
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Download
Different file types to suit your given on-screen application. |
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PDF |
EPS |
JPG 300 DPI |
JPG 72DPI |
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RGB 191.46.26 |
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LCD |
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RGB 38.28.2 |
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RGB 161.161.165 |
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HEX BF311A |
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WEB |
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HEX 261C02 |
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HEX A1A1A4 |
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