Levelthree Solutions customizes Web2Print Books and delivers product within 2 months.

Challenge
For decades the Alumni Association at a large West Coast university has invited each alumni to submit a 'Book Page' for a class reunion yearbook. Each alumni 'Book Page' includes a photograph and a written update about themselves and their families. The pages are created and submitted through a web tool, then aggregated into a yearbook for distribution to each reunion class.

The incumbent web tool had become the standard for many years. However, the alumni had become increasingly internet savvy and were finding the tool slow and cumbersome. Alumni were required to finish their 'Book Page' in one sitting and take care to avoid being timed out, or risk losing their data. In addition, there was only one layout template to use and it didn't allow for multiple photographs. Some alumni were frustrated to the point that they would print out the template, handwrite their page, and mail it in.

Yearly page submissions were flat. The Alumni Association resources were constantly redirected answering alumni phone calls on submission tool usage and troubleshooting page submission errors. The Association approached Levelthree looking for a way to increase page submissions, make the submission tool more flexible, and maintain communication with their alumni throughout the process.

Solution
Levelthree researched the needs of the alumni and developed a web based 'Book Page' submission tool with the alumni's user experience driving every phase of development. Alumni now have four dynamic templates from which to choose. They can save their work in progress and once finished, proof their page in a PDF format. In addition, due to the overall improved user friendliness of the site and faster upload times, the use time upon which alumni start and submit their page has decreased dramatically.

To date, the West Coast University has seen a significant increase in page submissions across all of their alumni classes. As a result of Levelthree's 'Book Page' submission tool, Alumni Association resources are not tied down troubleshooting issues; this allows them to focus on campaigns to further increase page submissions and promote the Alumni Association.

Testimonial
"Finding a way to automate this site and improve the alumni user experience has been on our "to do" list for over 3 years. Levelthree came in, researched our needs, and built our solution, and was able to implement all this in less than two months. We are thrilled by what (Levelthree) has accomplished."

-Director, Alumni & Student Class Outreach, a "Large West Coast" University