Challenge
Invisalign sourced Levelthree Solutions to manage direct mail campaigns on behalf of orthodontists interested in expanding their marketing objectives. The inherent challenge was to reach the households most likely to respond to the mailing. The goal was to have these households inquire directly to the orthodontist within the targeted area.

Solution
Working directly with orthodontists, Levelthree Solutions Account Executives developed a specific action plan based on the marketing needs of each individual orthodontist. Generally, there are four considerations when developing a direct mail campaign: zip code, homeownership, income level, and age. Once these considerations were prioritized the campaign began. Flyers were customized by Levelthree Solutions with the orthodontist's name and contact information, then held in queue until the target launch date arrived. Typically, offices see the highest peak in call volume arrive 10-15 days following the receipt of the mailers by the households. This information allows the orthodontists to staff their offices accordingly to handle the phone traffic. The tracking of responses enables a more targeted approach for the second round of mailings, which traditionally increases the response rate over the first round of mailings twofold. Orthodontists reported that the campaign costs are covered by only two new patients from each mailing, and the rest went straight to the bottom line!

Testimonial
“I’ve never been one to do external marketing. It was a little out of the ordinary for me. The quality of my Invisalign calls tripled, and my case starts doubled.”

-Invisalign providing orthodontist

Testimonial
“Utilize the expertise of Levelthree Solutions. Levelthree Solutions will work with an office to generate the best mail list possible.”

-Invisalign