Challenge
When Cadence Design Systems approached Levelthree Solutions for branded product support for the Design Automation Conference, the Promotional Products Team began conceptualizing branded product design ideas. The challenge was twofold: to maximize the exposure of Cadence to the conference attendees and to highlight each of Cadence’s four product groups.

Solution
The Levelthree Solutions Promotional Products Team delivered imaginative solutions. To maximize exposure to the conference attendees the Promotional Products Team: procured advertising at the San Diego International Airport, presented vehicle graphic wraps on shuttle vehicles escorting VIP between the airport and the event location, and facilitated billboard advertising on a fleet of cabs. To highlight each of Cadence’s four product groups the Levelthree Solutions Promotional Products Team designed custom shirts garment dyed to match the color corresponding with each product platform suite. This resulted in Cadence staff being the most visible on the show floor during the conference. These imaginative solutions provided results: the Cadence sales suites were at 100% capacity for the duration of the conference.

Testimonial
"Levelthree Solutions is not only a vendor, but is an essential part of my Event Marketing Team. I'm continually impressed with the creativity under deadline."