Challenge:
When Adobe wanted to leverage a new ad campaign and tagline created for the launch of “Adobe In Design 2.0” at the Seybold Conference in New York, they turned to the Levelthree Solutions Promotional Products Team for support and creative solutions. The Levelthree Solutions Team was challenged with introducing a complex image in a manner that would not overshadow existing product images nor stray from its existing brand image.

Solution
When deciding how to introduce the new Adobe ad campaign and product in accordance with the task issued from Adobe, the Levelthree Solutions team took a creatively simple approach.

The Levelthree Solutions team understands that logistics, like the physical layout of the floor, can make or break a product launch at conferences and trade events. To avoid overshadowing Adobe’s existing product image the Levelthree Solutions team placed the new ad image primarily in the outer booth parameter. This avoided the potential problem of overshadowing other Adobe images while successfully launching the new product. In support of this strategy, Levelthree Solutions provided the art and production of the following deliverables: show magazine ad, jiffy screens, conference room signage, direct mail pieces, staff shirts, and booth pavilion graphics. The product launched so successfully that it was picked by Seybold as a “Hot Pick of the Year."